Launching EMFM
A collective running community focused, pop-up music events
Overview
After years of feeling there was a lack of alternative nightlife culture locally, I started EMFM as a way of connecting with like-minded people and platforming emerging artists.
I am hands-on across the entire process, from graphic design to content production and social media strategy. I work closely with the artists, venues, content gatherers and sponsors to plan the events from start to finish. This includes curating lineups, developing promotional visuals and reimagining venues to create a curate a one-of-a-kind atmosphere at each event.
The result is an experience that feels cohesive in its presentation and rooted in the culture EMFM was created to support, blending elements of traditional Irish identity with global hip-hop and streetwear influences to create something feels brand new.
This project is ongoing, with each event building on the last. View more here.
Photography: Jamie Costello
Creative Direction: Jake Carroll
Creative Direction: Jake Carroll
Creative Directi: Jake Carroll
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