Leading 32 Crew
A collective working across music, clothing, events and digital culture
Overview
What started as a group of friends quickly became a platform for us to explore streetwear, events and the culture around us.
The crew existed somewhere between a hip-hop group, clothing brand, events promoter and creative collective. As it grew, my role became about creative directing the group and shaping how each side of the project connected from event lineups and clothing concepts to campaign videos, photoshoots and online rollouts.
Rather than treating each idea separately, I helped build a wider creative world that could hold everything together. I developed briefs for designers, directed videos, planned and styled photoshoots, scouted models and worked closely with photographers, videographers, editors and web designers to bring our ideas to life.
While the crew is no longer active, a selection of my contributions can be viewed below.
Campaign Strategy
Creative Direction: Jake Carroll
Creative Direction: Jake Carroll